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Sindhu, Amit
- Factors Affecting Consumer Behaviour in Advertisement
Abstract Views :195 |
PDF Views:1
Authors
Affiliations
1 Bahadurgarh, Haryana, IN
1 Bahadurgarh, Haryana, IN
Source
IAHRW International Journal of Social Sciences Review, Vol 1, No 2 (2013), Pagination: 67-70Abstract
The behaviour that a consumer displays in searching for, purchasing, using, evaluating and disposing of products and services that they expect shall satisfy their needs is at the centre of the concept of consumer behaviour in the context of marketing (Leon et al., 2008). The product and the brand which can stand firmly and mitigate all the challenges posed by these market forces and can effectively deal with such situations using modern day tools of marketing, can only create its own place and space in the minds and hearts of consumers and there by establish itself in the market. The present paper reviews factors affecting consumer behaviour in advertisement.Keywords
Consumer Behaviour, Advertisement.- Effective Models of Advertisement in Marketing
Abstract Views :203 |
PDF Views:2
Authors
Affiliations
1 Bahadurgarh, Haryana, IN
1 Bahadurgarh, Haryana, IN
Source
IAHRW International Journal of Social Sciences Review, Vol 1, No 2 (2013), Pagination: 74-78Abstract
No one can imagine the marketing world, the media and the marketing mix of any marketing endeavour without the sufficient dose of advertisements. The importance of this tool of marketing is gaining importance beyond any comparison. The advertising budget, the people, the thought content, the literary interface involved in advertisements of today compels one to ponder over the efficacy and real impact of these advertisements and their respective messages. The ad sequences enacted by known or unknown actors and models, the transmission of desired message in innovative and unique styles, the separate segments of art and creative directors and their teams, toiling hard to think and come out with something new and fresh creates a distinct and special sphere and aura of creativity in ads. The present paper reviews effective models of advertisement in today's marketing.Keywords
Models of Advertisement, Marketing.- Creative Advertisements and Buying Behaviour of Consumer
Abstract Views :196 |
PDF Views:1
Authors
Affiliations
1 Bahadurgarh, Haryana, IN
1 Bahadurgarh, Haryana, IN